MKTG2032: Last Post of the Semester – A request

Image by tray via Flickr

• Special Issue for Spring 2009 on Teaching Innovations

Special Issue: Marketing Education Review (MER) is pleased to announce that the Spring 2009 edition will be devoted to teaching innovations. We are excited about this opportunity to recognize faculty in marketing that are discovering new ways of exploring and learning marketing with their students. The innovations can deal with instruction on any aspect of marketing, from any course, at either the graduate or undergraduate level. The innovations will have previously been used and refined allowing the author to share his/her experience with the reader. Methodological assessment of the innovation’s success is required of each manuscript.

With your permission, I’d like to try writing up the MKTG2032 experience for this journal. It’s been a bit of a wild ride, and what I’d like to do later over either the semester break or in early Semester 2 is solicit feedback on how you felt the course ran, changes, suggestions and opinions. Would people be for or against the idea in general?

MKTG2032 Links Post 36: The Future

• APML: The Next Big Thing, or the Next FOAF?
  The concept of APML is that it allows you to share your “attention profile” data with other users…
• BitNami: Open Source. Simplified
  Open source package installer as a move towards making Open Source software more service orientated so the focus is on what it does, not how you make it work.
• CCC | How to fake fingerprints?
  Proof of concept to demonstrate that Biometrics based on fingerprint scans have failed as security devices
• Gin, Television, and Social Surplus – Here Comes Everybody
  Media is actually a triathlon, it ‘s three different events. People like to consume, but they also like to produce, and they like to share.  The idea of the cognitive and the social surplus have a few interesting marketing implications – not least of which is how to facilitate the surplus by making marketing less time consuming.
• Handbook of Applied Cryptography
  Everybody should look at cryptography at least once in their life to decide if it’s something they don’t need, or something they won’t be able to live without.
• Indie film producer thanks pirates for downloading his movie – Boing Boing
  Eric D. Wilkinson, producer of the independent film “Jerome Bixby’s The Man From Earth,” has written a letter to the editor of Releaselog, a site that reviews leaked movies available on P2P networks.
• Myrimis’ Location-Based Network Now Free
  Slightly scary application of GPS and tracking
• RFID implants linked to animal tumors – Boing Boing
  RFID links round up at the bottom of the post as well
• Sam Freedom’s Internet Marketing Controversy Blog: A Quick Jaunt Into Data Mining on Twitter
  Twitter based tools for evil or mundane purposes?
• Stop Blocking!
  A campaign to end business blocking of employee access to the Net. More time and resources are wasted on the phone, and people aren’t banned from having work phones.
• The Second Life hype cycle : NevilleHobson.com
• Second life is the overrated future. Clearly distinguishable from magic, yet people still want to think that our future will consist of avatars and SL characters
• The Social Customer Manifesto: What Is Net Neutrality? – The Fundamentals
  An overview of the Network Neutrality issue, including video and other resources
• Windows Genuine (Dis) Advantage — Why buy when a crack works better? (WGA sucks) « Internet Duct Tape
• Solid, solid advice on the pitfalls of DRM making your product work less effectively than the stolen version. In short, higher price and lower performance is a barrier to owning legitimate software, and if companies insist on hurting the paying customer, the paying customers are going to stop paying.
• ‘Un-sexy is good business,’ and other rules from Scott Rafer « FoundRead
  ‘Un-sexy is good business,’ and other rules from Scott Rafer

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• About those missing details… [via Zemanta]
• Timothy Karr: Free Speech in the 21st Century [via Zemanta]
• Follow-Up on a Free Book Experiment [via Zemanta]
• BitTorrent, A Boon To Independent Filmmakers [via Zemanta]

MKTG2032 Links Post 35: Entirely unfair edition

Image via Wikipedia

I never said I was going to play fair…

• List of commercial games released as freeware – Wikipedia, the free encyclopedia
  Freeware content. Lots of freeware content
• Hand Draw Games: Desktop Tower Defence
  You’ll thank me for it later. After you stop hating me for linking you to a time vortex of a game
• Speed Racer
  It’s like chewing gum for your mind! Sticky and impossible to remove quickly. I’ll be seeing this movie at least twice.
• Batman: The Dark Knight
  A must see for this season’s horribly depressing realisation you’ll never see a Joker played that well ever again. Oh Heath.

Although, now I have a question for you – the Mach5 versus the Batmobile.  Who’s got the better car?

MKTG2032 Links Post 34: Twitter round up

I could be less subtle, but I’d have to seriously try..

• 17 Ways to Visualize the Twitter Universe | FlowingData

  Visualisation of the twitter network – even if some of the information is impossible to decipher, it’s very pretty
• 5 Terrific (and Unusual) Twitter Uses

  Who’d have thought Twitter was a get out of jail free card?
• 5 Ways to Find More Friends on Twitter – ReadWriteWeb

  Turn that in class twitter into something real and useful for tweeting away the day with the rest of the twit-o-sphere. Wait, whay aren’t we called the twit-o-cube?
• About crowdstatus :: Crowdstatus.com

  Twitter crowdstatus: A means to check everyone’s twitter status at once…
• Become a Tweeting Twitterer with These Apps | MakeUseOf.com

  A toolkit of twitter gear to make more use of the system. Now, if I can just figure out how to run software from USB in the lab, we’ll have proper twitter functionality.
• Beth’s Blog: How Nonprofits Can Use Social Media: How would you use Twitter for listening?

  Alternative ways to use twitter
• Emerging Technologies Center: Nursing Education 2.0: Twitter & Tweets. Can You Post a Nugget of Knowledge in 140 Characters or Less?

  Includes a not on using twitter for higher education – so we’re not the first to the line (yay!) for a change
• How We Use Twitter for Journalism – ReadWriteWeb

  Twitter for journalism and blogging? It really is the wonder drug of 2008
• How to Get Customer Service via Twitter – ReadWriteWeb

  For Companies: How To Track Tweets
• Microblogging And Lifestreaming: A Beginner’s Guide – Robin Good’s Latest News

  An preliminary explanation of how microblogging such as twitter works, and what it takes for the microblogging/lifestreaming to work for you.
• My Essential Twitter Tools

  Expand and enhance twitter with a selection of tools and tricks as used by Web Strategist Jeremiah Owyang
• NETTUTS – Web development tutorials and links – How to Build a Maintainable Site using CushyCMS and Twitter

  Twitter as a platform for web development? Okay, I’m impressed. That’s way more versatile than expected.
• Summize Conversational Search

  Twitter search functionality
• The Secret to Twitter, Part II

  Advice for using twitter
• Tools, Apps and Bots to Improve your Twitter Experience | MakeUseOf.com

  Twitter accessories and aftermarket plug ins to boost the experience.
• TweetStats :: Graphin’ Your Stats

  Analysis of twitter posts and content
• Twitpitch: The Elevator Pitch Hits Twitter – ReadWriteWeb

  the Twitpitch, and yes, it’s just what you think – an elevator pitch narrowed down to 140 characters or less. Sound familiar? It’s what you had to do in the Blog Plan assignment. Ain’t it fun to learn technique before it gets mainstreamed?
• Twitter: 8 Reasons Why It’s The Blogger’s New Sidekick | Performancing.com

  More reasons why Twitter is proving to be a valuable asset in the online tool kit
• Twitter: What are you doing?

  Twitter. 140 characters at a time, and another means and way of communication with your market
• Twubble

  Twubble can help expand your Twitter bubble—it searches your friend graph and picks out people who you may like to follow
• twemes.com

  Meme tracking system that scans twitter for content and updates
• twistori

  Real time twitter feed just pulling in wish words

This list was created using Delicious Links Builder

MKTG2032 Links Post 33

Image by adam coster via Flickr

In case you’re wondering, I was mostly taking this links post deal seriously at any point in the show. However, this one’s just the light entertainment hour of the internet…

• PHD Comic: Where do you sit?

  A guide to the classroom. For the record, if I’m not performing on the stage, I prefer to sit at the back, or if I have the laptop, really near the powerpoint.
• PHD Comics: Going Green

  I’m already using two of the four. How are you going?
• PHD Comics: Vicious Cycle
  I know this cycle. I call it…the Weekend.
• Shakesville: It’s Not Whether You Win or Lose
  Because sometimes, you just need to remember that the world is a place that has awesome people who do amazing things.
• Lesbian Gamers: IKEA for The Sims
  IKEA meets the Sims. It seems appropriate, given that Ikea makes me feel like I’m trapped in a video games …
• Ex Libris Mortis
  Feel the horror and terror of the HelloKitty Warmachinery. (Okay, this is just here to weird you out. Job done? Good.)

MKTG2032 Links Post 32: A misc.other selection of content.

Image from Flickr

Feeds, feedreaders, twitter clients and other misc.rounds

• OPML Resources for ReadWriteWeb Readers – ReadWriteWeb
  OPML files are the datasets that list what feeds the feedreader (eg GoogleReader) will be accessing. RWW have listed out their set, and I’ll provide my own reader lists as well.
• My two OPML files in a single Zip file
  I have a home GoogleReader and work GoogleReader account. 115 feeds for home, 70 for work. That’s why I have such a weird set of links in here at times.
• AideRSS Updates Filtering: Adds Twitter – ReadWriteWeb

  Interesting twist on the value of twitter – twitter as a form of human filter system for quality content.
• The Most Popular Twitter Apps According to the Blogosphere – ReadWriteWeb
  Y’know, some of you will get to the end of semester and start tweeting because I’m not telling you about twitter every second day
• Three Vital Tag Related Blog SEO Tips
  Three tips on how to set up for decent SEO traffic – note in point 2 the remark about “is what the search engine wants” as a hattip to the business to computer marketing concept
• Ways of Overcoming Low Self Confidence In Decision Making
  It’s the heavy end of the season in the semester, and decision making under pressure is critical for survival. Here’s some advice for surviving the coin-flip moments in life when you’re only carrying EFTPOS credit
• Don’t get stressed about blog scrapers stealing your content
  Dealing with the blog scrappers – if you’ve done a semi-decent set of posts on a topic area, you’ll find your content lifted via a keyword scrap. I’ve got about a dozen usual offenders stealing content off my primary blog.

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MKTG2032 Links Post 31:

Image via Wikipedia

Can you use it for good, evil or fun? A couple of views on how to assess the usefulness of a internet technology for marketing, non marketing and other uses

• cutedogtheory » home

  How devices that were designed for sharing cute dog pics can be easily repurposed into more complex and heavy duty marketing/social change systems because of the robust nature of the underlying systems.

• …My heart’s in Accra » The Cute Cat Theory Talk at ETech
  How the first use of a technology isn’t the final use, and the litmus tests for whether your systems functions at all, well, or extremely well.

Now for the controversy – it’s time for a quick game of Bash The Younger Generation!

• Apparently, somebody thinks the GenY are the dumbest generation (here’s the summary).
• Somebody else thinks GenY will save/change the web.
• And a GenY writer asks more from work than 9-to-5 – Opinion – theage.com.au
  A voice of the GenY asks for more work, yet can’t resist having a dig at the GenX. Here’s a hint – team up with the GenX and together, we beat down the Baby Boomers? Good plan yes?

Related articles

• About Those Gen Yers [via Zemanta]

MKTG2032 Links Post 30: Dealing with things in internet time

Do you plan? Plan and adapt? Plan, adapt and intelligent design/evolve? Here’s a mixed round up of the old classic question – plans, planning process or the implementation?

• Why Your Plans Fail – lifehack.org
  General principles on planning
• 5 Tips to Create a Blog Plan for Long-Term Success

  Five ideas that focus on the long haul of blogging rather than fastburn activity

And a couple of padding out the numbers links…

• Antiphorm Software

  Sometimes you need a bigger boat. This little device is designed to ruining the track software data some ISPs want to collect. Use it. Spread the word, and kill off the pointless collation of meaningless datasets in the so called name of “market research”
• Are You Familiar with HTML and CSS? Six Reasons Why You Should Invest the Time to Learn

  Speaking HTML is a vital new media language skill. It shows up at the strangest of places and times, and knowing it like a second syntax helps make the internet just that little bit more useful
• David Seah – A Chindogu Clock for Procrastinators
  A clock that’s never late but 3d6 ahead of schedule? It’s sufficiently odd that it could just work. (BTW, you would probably need 3d6 – 3 for true representation of the clock)

MKTG2032 Links Post 29: Another mixed set

Sometimes there’s just no really good clustering for a bunch of links, so I’ll roll out a mixed set of content. GPS, Learning, GLBT blog respondents and OpenID. It’s diverse, it’s relevant, and it’s here.

• Bloggers: How Do You Learn Something New? | Performancing.com
  A discussion on the how-to process of learning new skills, gaining knowledge or adapting to whatever I just threw at you in the course and said “try this”

• Communities Dominate Brands: From SatNav to SatCom
  Creepy moments of syncronicity – remember the discussion in class over the use of GPS for marketing? Now there’s GPS based sitcoms. The future is scarier and more prone to laugh tracks than we anticipated.
• Gay and Lesbian Adults Read, Comment on Blogs More than Heterosexuals Do
  Online Gay and lesbian adults are reading more blogs than their heterosexual counterparts. In other words, there’s a demographic that tends to get shut down when they speak offline, and have found a voice online.
• OpenID Overview and Four Awesome Providers | MakeUseOf.com
  OpenID providers, and some broad information on the principles, practices and where to use open ID
• The Game
  It’s okay, you can be free of it. You’ll just need to XKCD yourself. (Duncan, it’s okay. Winning the game can set you free. )

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MKTG2032 Links Post 28: The Writing Process

Image via Wikipedia

About that assignment that’s due rather soon…

• Text, Only Text, and Nothing But The Text—WriteRoom, Dark Room, and DarkCopy | Performancing.com
• Three different types of text editors that just isolate you with the text. It’s not a method that I use for my writing (I’m quite dependent on several subsystems coupled with Word or OpenOffice). Might be worth trying for an assignment

• Recover a Deleted Word Document | Lifehacker Australia

  You’ll need it one day. The advice, and the lost doc.

• The Writing Process: Creating An Outline | Performancing.com
  A step by step guideline for creating an outline to assist in the writing process – designed for a blog post level output, the principles will apply for the assignment.

• 7 Tips for Writing Exam Essays – lifehack.org

  1. Answer the Question. This is the first and most important suggestion.  Get

Quick follow up round of getting things done.  With less than a month less to run on the subject, it’s time to switch systems towards an exam revision focus, rather than the content acquisition focus of the semester.  So, here’s  a quick batch of advice…

• Conduct a ‘time audit’ of your working week | Lifehacker Australia
• Advice for Students: How to Read Like a Scholar – lifehack.org
• How to Take Notes like Thomas Edison – lifehack.org
• Writing and Remembering: Why We Remember What We Write

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