Special Issue: Marketing Education Review (MER) is pleased to announce that the Spring 2009 edition will be devoted to teaching innovations. We are excited about this opportunity to recognize faculty in marketing that are discovering new ways of exploring and learning marketing with their students. The innovations can deal with instruction on any aspect of marketing, from any course, at either the graduate or undergraduate level. The innovations will have previously been used and refined allowing the author to share his/her experience with the reader. Methodological assessment of the innovation’s success is required of each manuscript.
With your permission, I’d like to try writing up the MKTG2032 experience for this journal. It’s been a bit of a wild ride, and what I’d like to do later over either the semester break or in early Semester 2 is solicit feedback on how you felt the course ran, changes, suggestions and opinions. Would people be for or against the idea in general?
BitNami: Open Source. Simplified Open source package installer as a move towards making Open Source software more service orientated so the focus is on what it does, not how you make it work.
CCC | How to fake fingerprints?
Proof of concept to demonstrate that Biometrics based on fingerprint scans have failed as security devices
Gin, Television, and Social Surplus – Here Comes Everybody
Media is actually a triathlon, it ’s three different events. People like to consume, but they also like to produce, and they like to share. The idea of the cognitive and the social surplus have a few interesting marketing implications – not least of which is how to facilitate the surplus by making marketing less time consuming.
Handbook of Applied Cryptography Everybody should look at cryptography at least once in their life to decide if it’s something they don’t need, or something they won’t be able to live without.
Stop Blocking!
A campaign to end business blocking of employee access to the Net. More time and resources are wasted on the phone, and people aren’t banned from having work phones.
Second life is the overrated future. Clearly distinguishable from magic, yet people still want to think that our future will consist of avatars and SL characters
Solid, solid advice on the pitfalls of DRM making your product work less effectively than the stolen version. In short, higher price and lower performance is a barrier to owning legitimate software, and if companies insist on hurting the paying customer, the paying customers are going to stop paying.
Turn that in class twitter into something real and useful for tweeting away the day with the rest of the twit-o-sphere. Wait, whay aren’t we called the twit-o-cube?
A toolkit of twitter gear to make more use of the system. Now, if I can just figure out how to run software from USB in the lab, we’ll have proper twitter functionality.
the Twitpitch, and yes, it’s just what you think – an elevator pitch narrowed down to 140 characters or less. Sound familiar? It’s what you had to do in the Blog Plan assignment. Ain’t it fun to learn technique before it gets mainstreamed?
In case you’re wondering, I was mostly taking this links post deal seriously at any point in the show. However, this one’s just the light entertainment hour of the internet…
A guide to the classroom. For the record, if I’m not performing on the stage, I prefer to sit at the back, or if I have the laptop, really near the powerpoint.
OPML files are the datasets that list what feeds the feedreader (eg GoogleReader) will be accessing. RWW have listed out their set, and I’ll provide my own reader lists as well.
My two OPML files in a single Zip file
I have a home GoogleReader and work GoogleReader account. 115 feeds for home, 70 for work. That’s why I have such a weird set of links in here at times.
Three tips on how to set up for decent SEO traffic – note in point 2 the remark about “is what the search engine wants” as a hattip to the business to computer marketing concept
It’s the heavy end of the season in the semester, and decision making under pressure is critical for survival. Here’s some advice for surviving the coin-flip moments in life when you’re only carrying EFTPOS credit
Dealing with the blog scrappers – if you’ve done a semi-decent set of posts on a topic area, you’ll find your content lifted via a keyword scrap. I’ve got about a dozen usual offenders stealing content off my primary blog.
Can you use it for good, evil or fun? A couple of views on how to assess the usefulness of a internet technology for marketing, non marketing and other uses
How devices that were designed for sharing cute dog pics can be easily repurposed into more complex and heavy duty marketing/social change systems because of the robust nature of the underlying systems.
A voice of the GenY asks for more work, yet can’t resist having a dig at the GenX. Here’s a hint – team up with the GenX and together, we beat down the Baby Boomers? Good plan yes?
Do you plan? Plan and adapt? Plan, adapt and intelligent design/evolve? Here’s a mixed round up of the old classic question – plans, planning process or the implementation?
Sometimes you need a bigger boat. This little device is designed to ruining the track software data some ISPs want to collect. Use it. Spread the word, and kill off the pointless collation of meaningless datasets in the so called name of “market research”
Speaking HTML is a vital new media language skill. It shows up at the strangest of places and times, and knowing it like a second syntax helps make the internet just that little bit more useful
David Seah – A Chindogu Clock for Procrastinators A clock that’s never late but 3d6 ahead of schedule? It’s sufficiently odd that it could just work. (BTW, you would probably need 3d6 – 3 for true representation of the clock)
Sometimes there’s just no really good clustering for a bunch of links, so I’ll roll out a mixed set of content. GPS, Learning, GLBT blog respondents and OpenID. It’s diverse, it’s relevant, and it’s here.
Three different types of text editors that just isolate you with the text. It’s not a method that I use for my writing (I’m quite dependent on several subsystems coupled with Word or OpenOffice). Might be worth trying for an assignment
1. Answer the Question. This is the first and most important suggestion. Get
Quick follow up round of getting things done. With less than a month less to run on the subject, it’s time to switch systems towards an exam revision focus, rather than the content acquisition focus of the semester. So, here’s a quick batch of advice…
Image by tray via Flickr
