MKTG2032 Links Post 7: Search Engine Optimisation, Keywords and Content

Writing for Thomas the Search Engine. Alternatively, think of this as a Good Housekeeping guide for keeping web-spiders happy.

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• Check How Search Engines See Your Website

  Visualising the Search Engine Optimisation by seeing what your page will look like to a search engine.

• Keyword Research for Bloggers | Copyblogger

  Keyword research is a form of market segmentation for blogging, and micro-level segmentation for content targeting.

• Practical Blogging Tips: Build Comprehensive Content | Performancing.com

  Advice on a the how and why of building comprehensive content around a single keyword / single cluster of keywords