MKTG2032 Links Post 23: The Metric Express
May 5, 2008 by mktg2032
The number crunching roles of the online data collection. Remember, metrics are only valuable as answers to a question, and the question you asked determines just how much value you can get from the answer.
Image by “T” altered art via Flickr- Woopra
For those amongst us with a love of stats, analytical data and really pretty computer interfaces that look like sci-fi shows, Woopra might just be the dream ticket for you. -
A quick rundown of the various terms in analytics and metrics. I know someone was asking me about the different terms in the lab session before the break, and I wasn’t that coherent in answering the question. Here’s a better explanation.
- Beth’s Blog: How Nonprofits Can Use Social Media
Profiles, technographics and psychographics.
