This could be best consider the Zappos bonus edition. The plan is straight forward – in class, I’ll talk to a bunch of the examples, talk through relationship marketing, and here’s a live casestudy of company using the tools and techniques of social media marketing to sell shoes, build community and run up a tidy profit.
-
Twitter + Blog + smarts = Zappos
-
Write up on brand building community activities of Web2.0 companies including the Zappos.com experience
-
A case study of why Zappos is a different breed of company
-
More details on how Zappos operate with the new media
-
The core values of the Zappos.com company
-
How Zappos have used social media marketing through Twitter, including advice on how to Twitter
-
Defensive social media marketing – twitter to defend the corporate brand
