Week 10: social media marketing + relationship marketing

This could be best consider the Zappos bonus edition.  The plan is straight forward – in class, I’ll talk to a bunch of the examples, talk through relationship marketing, and here’s a live casestudy of company using the tools and techniques of social media marketing to sell shoes, build community and run up a tidy [...]

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MKTG2032 Links Post 22: More Twitter Content

This set is designed to tie in with Week 08’s class on lifestreams, twittering and microblogging.

Lifestreaming 101 – Don’t Cross the Streams « // Internet Duct Tape
Social media, lifestreams and the introduction to broadcasting yourself 23-7 (there’s always server downtime to factor). Morrissey once wrote “Sing your life”, and now, you don’t even need the [...]

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MKTG2032 Links Post 9: Twitter. This is your life, 140 characters at a time

Twitter. One part instant message, one part status update, and one part of your course equipment list. Here’s some gear to make it all the more fun.

Twitter: What are you doing?
Twitter. 140 characters at a time, and another means and way of communication with your market

Tools, Apps and Bots to Improve your Twitter [...]

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