Special Issue: Marketing Education Review (MER) is pleased to announce that the Spring 2009 edition will be devoted to teaching innovations. We are excited about this opportunity to recognize faculty in marketing that are discovering new ways of exploring and learning marketing with their students. The innovations can deal with instruction on any aspect of marketing, from any course, at either the graduate or undergraduate level. The innovations will have previously been used and refined allowing the author to share his/her experience with the reader. Methodological assessment of the innovation’s success is required of each manuscript.
With your permission, I’d like to try writing up the MKTG2032 experience for this journal. It’s been a bit of a wild ride, and what I’d like to do later over either the semester break or in early Semester 2 is solicit feedback on how you felt the course ran, changes, suggestions and opinions. Would people be for or against the idea in general?
Gin, Television, and Social Surplus – Here Comes Everybody
Media is actually a triathlon, it ‘s three different events. People like to consume, but they also like to produce, and they like to share. The idea of the cognitive and the social surplus have a few interesting marketing implications – not least of which is how to facilitate the surplus by making marketing less time consuming.
Handbook of Applied Cryptography Everybody should look at cryptography at least once in their life to decide if it’s something they don’t need, or something they won’t be able to live without.
Solid, solid advice on the pitfalls of DRM making your product work less effectively than the stolen version. In short, higher price and lower performance is a barrier to owning legitimate software, and if companies insist on hurting the paying customer, the paying customers are going to stop paying.
the Twitpitch, and yes, it’s just what you think – an elevator pitch narrowed down to 140 characters or less. Sound familiar? It’s what you had to do in the Blog Plan assignment. Ain’t it fun to learn technique before it gets mainstreamed?
It’s the heavy end of the season in the semester, and decision making under pressure is critical for survival. Here’s some advice for surviving the coin-flip moments in life when you’re only carrying EFTPOS credit
Dealing with the blog scrappers – if you’ve done a semi-decent set of posts on a topic area, you’ll find your content lifted via a keyword scrap. I’ve got about a dozen usual offenders stealing content off my primary blog.
How devices that were designed for sharing cute dog pics can be easily repurposed into more complex and heavy duty marketing/social change systems because of the robust nature of the underlying systems.