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Abstract in Otage

This could be best consider the Zappos bonus edition.  The plan is straight forward – in class, I’ll talk to a bunch of the examples, talk through relationship marketing, and here’s a live casestudy of company using the tools and techniques of social media marketing to sell shoes, build community and run up a tidy profit.
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This set is designed to tie in with Week 08’s class on lifestreams, twittering and microblogging.

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Twitter. One part instant message, one part status update, and one part of your course equipment list. Here’s some gear to make it all the more fun. Blue Monkey

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